By Drew Ianni
May 10, 2021
We are pleased to present this recent DX Digital Roundtable conversation between Ritesh Patel, chief digital officer for health at advertising giant Ogilvy and Gunjan Bhow, global chief digital officer at Walgreens Boots Alliance – a Fortune 50 company with over 10,000 retail outlets globally.
Bhow talked about how his past experiences at Disney helped him learn to see his current role at one of the largest global retailers to be a “champion of the customer.” He discussed how the pandemic has accelerated their customers’ gravitation towards “digital-first.” “The journeys are becoming digital,” Bhow emphasized. ”It’s no longer a nice-to-have or a secondary thing. It is the only way our customer starts their journey.” Ogilvy’s Patel added that for all companies, there needs to be “a general awareness (that) we have to move fast…and perfect is the enemy of the now.”
Bhow wrapped up the conversation in response to questions regarding how the consumer changed and how must organizations respond? “The customer journey has been completely disrupted,” he noted, ”and aligning our organization on that journey will inform how we organize, what we prioritize, and where we invest.”
Watch the full video below: