Welcome to this week’s DX Digest where we have curated some of the most important digital transformation and innovation stories for our community.

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Starbucks, Microsoft and Costco Team Up to Innovate The Vaccination process in Washington state

Retail experts and engineers from Starbucks’ Tryer innovation lab are streamlining operations at vaccine clinics. Microsoft is providing technology support. And Costco is helping manage the logistics of delivering the shots. [From GPB (NPR)]

Precision or Failure? – The Year Ahead in Digital Transformation

IDC predicts that 50% of organizations will neglect investing in market-driven operations and lose market share to existing competitors and new digital market entries. [From Forbes]

Telcos Accelerate Digital Transformation but Revenues Remain Store-Based

A report highlights a disconnect: while telco digital strategies focus on tech investments and network upgrades, a majority of revenues still come from physical stores and call centers. [From Computer Weekly]

Brick and Mortar isn’t Dying – It’s Evolving

While pandemic-related shifts killed off many struggling retailers in 2020, and retail will continue to suffer in 2021, physical retail will rapidly evolve. Brands are experimenting with environments  and making stores central to their omni-channel strategies. [From Footwear News]

Checkers and Rally’s Showcase Their “Store of The Future”

The Tampa, Florida-based operator and franchiser showcases a retail prototype with drive-up and digital order drive-thrus, innovative new kitchens, and updated, modern designs. [From National Restaurant News]

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On The Move

Raytheon Names Michael Dumais Chief Transformation Officer

The aerospace industry veteran and former VP of operations and strategy at United Technologies will oversee implementation of new tech and business process initiatives at Raytheon.

Digital Veteran Bob Kupbens Joins Neiman Marcus as Chief Technology & Product Officer

The highly-regarded former Delta, Apple, and eBay veteran joins the struggling retailer as it strives to revamp digital operations after emerging from bankruptcy last September .

Jack-in-The-Box Hires Digital Retail and Dining Veteran Ryan Olstrom as CMO

The former chief brand officer at GNC and chief digital officer at KFC joins the fast food retailer as part of a broader executive shuffle.

David Evans named President at Passport

Evans, formerly CFO at Cardlytics, will oversee the transportation software company’s ongoing development of its digital platform and operational infrastructure.

Columbia Sportswear Appoints Nike CTO Skip Potter as CDIO

The tech veteran  joins the Portland, Oregon-based retailer in the newly-created role of  chief digital information officer, reporting directly to Chairman & CEO Tim Boyle.

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