Welcome to this week’s DX Digest where we have curated some of the most important digital transformation and innovation stories for our community.

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Silicon Valley Super Angel Ron Conway Says Crypto is the Next Multitrillion Dollar Opportunity

The famed angel investor who was an early backer of Google, Facebook, Paypal, and Airbnb believes the market is just in its infancy. [From Bitcoin.com]

Mary Kay Launches Immersive Virtual Experience Platform Suite 13TM

The global beauty brand launches a VR platform where its independent beauty consultants can showcase the latest product portfolios. [From Antara News]

Gartner: The Digital Transformation of the Modern Marketing Leader

Analysts Noah Elkin and Evan Neufeld host a live webinar May 27 to discuss strategic objectives for digital marketing leaders. [From Gartner]

Starbucks to Open Innovation Center at Arizona State University

The ASU-Starbucks Center for the Future of the People and the Planet will reimagine the customer experience and open source the “Greener Stores” program to scale sustainability efforts. [From Restaurant Dive]

Grand Junction could become the Grand Valley’s Silicon Valley

The seeds are being planted for a blossoming computer tech industry along Colorado’s Western Slope. [From The Grand Junction Daily Sentinel]

AXA Switzerland Activates Bitcoin Payment Option For Customers

The global insurance giant has partnered with Bitcoin Suisse to provide a cryptocurreny payment option for non-life insurance premiums. [From Inside Bitcoins]

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On The Move

Robinhood Appoints Google Exec Aparna Chennapragada as Chief Product Officer

The 13-year Google veteran joins the platform to build out its suite of trading and investment products.

J.Crew Group Appoints Danielle Schmelkin as CIO

The retail veteran was most recently CIO at Madewell and was previously Head of Global I.T. for Coach and Kate Spade (Tapestry).

Hank Capps Named Chief Information and Digital Officer for Wellstar Health System

The Marietta, GA based health system lands the former Novant Health Chief Digital Health and Engagement Officer.

Providence Names Michelle Edwards as its First Chief Experience Officer

The Northwest-based hospital system appoints the former SVP for Advanced Practice at Chicago-based CommonSpirit Health to oversee patient digital access and navigation.

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Product Innovation

VSP on The Future of Vision Performance

HelloFresh CEO Dominik Richter on COVID's impact on the future of food and eCommerce

Carolyn Everson on Enlightened Leadership

The long-time Facebook ad sales chief, and now President at Instacart, discusses the importance of vocal leadership and more.
CDX Accelerate

Video: AA on Customer Experience Innovation

Phil Easter and Kevin MacFaland from American Airlines discusses emerging tech and the future of customer experience innovation.