Welcome to this week’s DX Digest where we have curated some of the most important digital transformation and innovation stories for our community.

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Aston Martin’s Silverstone Innovation Lab Fuels its Return to Formula 1

The luxury auto maker is leveraging its innovation hub to fast track advancements to its racing and consumer product lineups. [Maxim]


How Alibaba Has Leveraged Corporate Venture Capital to Build a Technology Empire

The tech giant launched its CVC unit in 2008 with the mission of creating strategic and long-term financial value through investments, M&A, and expansion. [CMC Markets]


Ubisoft Launches Sixth Annual Entrepreneur Lab with 11 Startups

The gaming giant’s Strategic Innovation Lab welcomes a new cohort of global entrepreneurs focusing on blockchain enabled gaming, “positive entertainment,” and VR/AR.  [Venturebeat]


Is LA The New Beauty Capital of the World?

L’Oreal just opened a second US headquarters in El Segundo, making it the latest in a string of beauty manufacturers, retailers, and technology start-ups that have moved into the region. [Glossy]


Global Investment in AgTech Startups Doubled in 2020

Venture Capital Investments in agtech doubled to $5B in 2020. The sector has seen over $15B in investment since 2010. [Progressive Farmer]

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On The Move


Mark Mahaney Joins Evercore ISI as Senior Managing Director & Head of Internet Research

The long-time internet industry analyst joins Evercore from RBC Capital Markets where he was Managing Director, Internet Research.


Former Nielsen CEO Mitch Barns Joins Opus as CEO

 The long-time Nielsen executive takes the helm at Opus – the independent, strategic brand and experience marketing agency.


Tech Marketing Veteran Alyson Griffin Joins State Farm As Head of Marketing

Griffin was formerly VP of Global Marketing at Intel and Hewlett Packard.


Mark Cousin Joins Universal Hydrogen as VP of Engineering

The Airbus veteran was formerly CEO of A^3, the Silicon Valley innovation unit of Airbus


The Ad Council Names Elise James-Decruise as its First Chief Equity Officer

The former Chief Diversity, Inclusion and People Officer of talent management firm Marcus Thomas joins the public service advertising non-profit in this new role.

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