By Drew Ianni
June 4, 2021
As we emerge from the depths of the pandemic and economic crisis, consumers across America and the world are poised to flex their spending muscles. But will they shop and travel and consume media as they did prior to the pandemic? Will this be the summer of “revenge living” as JiYoung Kim, chief digital officer at Carat – and a speaker at an upcoming CDX Accelerate conference in late May – puts it? Are we headed towards a return to pre-pandemic behavior? Will there be permanent change as it relates to how we work? Will home and work life continue to blend?
The recent CDX Accelerate – The Great Consumer Reset conference brought together a diverse group of brand marketers from Heineken, AFLAC, Burger King, Schwab, 1-800-Flowers.com and Kellogg’s alongside leading agency execs from Carat, Universal McCann, The 4As, and Leo Burnett to discuss the post-pandemic consumer economy.
The event also gathered leading industry analysts and influencers such as Evercore’s Head of Internet Research Mark Mahaney, MediaVillage Founder Jack Myers, Rita McGrath from Columbia Business School, Author & Futurist, Rishad Tobaccowala, Canvas Worldwide CEO Paul Woolmington as well as media executives from PBS, NPR, Manchester United, Telemundo, Simulmedia and more as we discuss the future of content and consumption in a post-pandemic world.